Linking features to Audience and Purpose

Feature of the Website	Example(s)	Link to Audience and/or Purpose
masthead (title)
hyperlinks	To other news stories.	Helps audience find more articles they might like based on the category/personal preference
hierarchy / organisation of links	Organisation of links, most important first.	Makes the audience aware of what is relevant in the news and what is most popular.
interactivity	Sliding arrows that change the news for each category, videos and audio clips.	Makes homepage more interesting to the reader, keeps the reader interacting and involved with the webpage which links to the purpose of a webpage.
banners	Categories banner. Weather banner Search.	Gives the audience a visual selection of choice and makes it easy for them to find what they are looking for quickly. This relates to the purpose of speed.
drop down menus	The ‘more’ tab	Gives the reader more selection of what the company of the website offers. It also gives the reader more control.
updates	The date and the weather forecast	Gives the reader confidence that the news is up-to-date and accurate.
representation / house style	All the text is the same font, and there is a specific colour scheme	Makes the website recognisable and easy to read.
colour	Simple use of colour, e.g. pinks, blues, reds and yellows.	Makes it easier to read and more eye catching.
ellipsis	Article headings and extra info.	Gives the reader the main information to tell them what the article is about.
sentence types	Declarative short sentences e.g. MPs condemn BBC pay-off 'cronyism'	Gives the reader information without being too long so that they’ll lose interest. It saves time for the reader and saves space on the homepage so more news can be fitted on.
minor sentences
typography	All the text is the same font.	Makes the website recognisable and easy to read
initialisms / acronyms
use of second person
mode	Written, audio clips, video clips.	Gives the audience a wide range of ways to catch up on the news. It engages them more and makes them more interested.
register	formal	Has to address a wide range of audiences and topics. Therefore has to be suitable for all audiences.